Banque Misr has signed a Memorandum of Understanding (MoU), with Microsoft Egypt to launch the first open innovation program in the Egyptian market, enabling a spurt in fintech startup growth.
The Collaboration between the two parties aims to enable startups to contribute to digital transformation efforts that are driven by multi-disciplined digital technologies, while enhancing the fintech and entrepreneurial capabilities of these companies. This is in addition to supporting the business environment by establishing joint fintech innovation centers and developing financial and digital services and solutions to facilitate customer transactions.
Banque Mist firmly believes that digital transformation has come to constitute a significant phase in the local and global economy, especially in light of the situation imposed by the COVID-19 pandemic. The world has increasingly resorted to the use of digital platforms and services and as such, the Bank has expanded its offerings, by rendering a multitude of digital services to its customers, coupled with establishing the first digital bank in the Egyptian market.
Akef El-Maghraby, Vice Chairman of Banque Misr said, “Banque Misr is one of the pioneering banks that believes in the entrepreneurship spirit of the country, dating back to more than 100 years. Through Banque Misr’s entrepreneurial momentum, empowered by the massive digital transformation program over the past 3 years, we are proud to announce the launch of Banque Misr’s open innovation program with a vision that allows for larger and more profound integration between the Bank and start-ups. I believe that collaborating with fintech, in a spirit of open innovation, is a powerful driver of digital transformation and can stimulate new ways of working. I am firmly convinced that banks that embrace this collaboration will be able to adapt faster, offer better products and services to their clients, and thus improve their customer journey as well as gaining a competitive edge.”
According to the agreement, startups will leverage Microsoft’s partners network where Banque Misr can target the best start-ups according to agreed criteria both from the local and other emerging markets and based on Microsoft’s outreach. Microsoft supports the program through attracting a partner startup accelerator from South Africa, Grindstone, who is part of the Microsoft for Startups programme; “Microsoft for Startups”, a program with a proven track record in markets with same geo-economics landscape, which will lay grounds for transfer of knowledge and collaboration between African markets. In addition to that, bringing up to date version of Microsoft’s global start-up program with its latest incorporated perks for the eligible startups participating in the project.
Microsoft will support the selected start-ups to scale and grow through onboarding solutions to Azure Market Place that has more than four million active users, by capitalizing on Microsoft Partner Network for startups and providing support through various internal Microsoft programs.
Ahmed Abdellatif, Regional Manager at Microsoft Egypt and Middle East said, “Startups play a vital role in driving a country’s digital economy. They have the ability to be creative and innovative, bringing new ideas to life. This is very important in a country like Egypt, because with an increase in population and access to technology, it represents a vast pool of untapped potential. We are committed to establishing partnerships that will foster growth and sustainability for start-ups in Egypt and we are pleased to partner with Banque Misr in this vital project. This will enable us to provide more support to entrepreneurs in the field of financial technology and we will be able to provide them with the latest technological tools that startups need in order to scale and succeed in the digital economy.”
MENA countries have increased their focus on entrepreneurship and start-ups in an attempt to diversify economies and drive growth and innovation. As a start-up hub in the region, Egypt works to support entrepreneurs and encourage start-ups to launch and grow their businesses in a supportive environment.