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Fraudsters Explore Absa’s Refreshed Brand Identity to scam South Africans


In a phishing email sent to South Africans, criminals are trying to capitalise on Absa’s brand refresh to scam unsuspecting users.

Absa Group had change its name from Barclays Africa Group Limited to Absa Group Limited.  It also launched refreshed its  brand as an expression of its  new identity, marking the start of one of the largest rebranding programmes Africa has seen.

The phishing  email purports to come from the desk of Absa CEO Maria Ramos, and customers are encouraged to click on their “New Absa eStatements” in PDF format, which is actually an HTML file that takes them to a phishing attack website.

Cyber-criminals such as these employ increasingly sophisticated methods to access customer internet banking information and email phishing scams are but one of the methods they use.

We would like to remind you that we will never ask you to provide your PIN number or account login information either electronically or telephonically.

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We will also never contact you to provide sensitive information such as your card PIN, card CVV or online banking password, nor request you to access your online banking profile via hyperlinks or attachments provided in an email.

You should never respond to a suspicious looking email or message, or click on a link in a suspicious looking email, but rather delete the email or message.

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