Financial technology provider, SystemSpecs, said it has unveiled a new corporate identity to reposition its brand to fully maximise its potential.
The human capital management solutions provider in Africa also said the new identity would enable the company explore greater fields of business possibilities, and rapidly enhance the delivery of top notch technology solutions and services to diverse market segments in Nigeria and across Africa.
The firm made this known at an event held at its new headquarters in Lagos to herald the new season of its business operations, according to a statement on Saturday.
In noted that in line with its strategic direction for the future, it unveiled its new corporate identity, reflected in its new logo and also announced the release of Paylink by Remita, a new product which empowers individuals, businesses and non-profits, especially those that seek to optimise social media as a one-stop shop, to receive payments by simply sharing a link.
The Managing Director of the 28-year-old firm, John Obaro, said, “Easily recognisable for the development and provision of top-class software technology solutions and services, we desire that our name resonates with all our stakeholders – customers, partners, investors, talent, aggregators, regulators, among others – anywhere on the globe as the home of inspired people, innovative solutions, excellent customer service and integrity.”
Obaro added that while SystemSpecs’ corporate brand identity would be refreshed to advantageously position the brand to harness the limitless opportunities of the future, the firm’s “values of ethics and integrity in business, true friendship with our customers, open family-based relationships at work, respect for our neighborhood and our people, and diligence in our work that we may stand before kings” would remain the same.
The statement explained, “The three dots atop the inscription of the company’s name symbolise the company’s progression. The first dot represents Nigeria while the other two signify the movement of the company to the entire African market and the rest of the world.
“In affirmation of its new strategy business direction, SystemSpecs also recently restructured its new business operation into four strategic business units – infrastructure and payment gateway, applications and vertical markets, human capital solutions and services, and public sector and special projects.”