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Paga Expands to Ethiopia, Acquires Local startup Apposit

Tayo Oviosu is the CEO and founder of Paga

Leading Nigerian payment gateway, Paga has expanded to Ethiopia with the acquisition of Ethiopian-based software development firm, Apposit.

Paga and Apposit have been working closely since 2010 and helped built Paga’s payment platform.

Though the acquisition fee was not disclosed, Apposit is expected to play a crucial role in Paga’s progress. The deal was sealed at a period Paga was planning to branch out, with plans to establish subsidiaries in Mexico and Ethiopia.

With this development, Apposit will now be fully involved in Paga’s payment platform. The acquisition of the firm comes after Paga raised $10 million Series B funding. The company had announced that it would invest in the expansion of its operation.

Apposit is the tech startup that digitized the Ethiopian Commodities Exchange. It has about 63 engineers and technicians in its software development company; these engineers and technicians will now be at the disposal of Paga, so their expertise will be available for the company’s product development.

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Founder of Apposit, Adam Abate said, “We aligned ourselves as African entrepreneurs…which then developed into a close relationship where we became…investors in Paga and strategically aligned.”

Abate will become the CEO of Paga Ethiopia once the operation starts in the country that boasts of the seventh-largest economy with 100 million population.

However, Ethiopia has less than 1% of the population using mobile-money, whereas, in Kenya, 73% of the population are mobile payment users.

Speaking on Paga’s expansion, Tayo Oviosu said, “There are very large countries around the world in Africa, Latin America, Asia where these [financial inclusion] problems still exist. So our strategy is not an African strategy…We want to go where these problems exist in a large way and build a global payments business”.

Paga has recorded $2 billion transactions through over 14.4 million customers utilising the company’s platform. This makes it $6.6 billion worth of transaction processed by Paga since it went commercial in 2012.