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How Fintech Firms Leverage the Influence of Lagos Fintech Week to Deepen their Marketing Strategies

RARZACK OLAEGBE

The marketing influence of a credible industry awards event goes on even after the euphoria has ended   

The Lagos Fintech Week [LFW] 2019 have come and gone. But its influence lingers on. Held in April 2019, LFW is an invigorating week of distinct Fintech events that delivered exciting discussions, stimulating demos and insightful debates.

The event was opened with the Open Banking Master class. The founder and CEO of Open Vector, Carlos Figuredo from the United Kingdom was the facilitator.

The Deputy Governor of the Central Bank [CBN] Ade Shonubi, delivered a keynote lecture, President of Institute of Software Practitioners of Nigeria [ISPON] Dr Yele Okeremi, Managing Director/CEO, Chams, Femi Williams, Pre-sales consultant, Middle East and Africa, BPC, Emmanuel Obinne, several fintech experts and bank executives were present.

The Director, Payments System Management Department (PSMD) of the CBN, Sam Okojere was at the plenary session and he delivered a lecture Open Banking, Big Data top CBN Payments System Vision 2030 Agenda. The three day event, held at the Oriental Hotel, played host to a local and foreign galaxy of stars in the Fintech ecosystem. The Fintech Landscape shows all the stars.

Participants at the 2019 Lagos Fintech Week

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To create a credible awards that the industry would revered, an independent award jury was instituted. Chairman of the 7-man jury was Damilola Salawu, Esq. He is managing associate with the oil and gas practice group of Olaniwun Ajayi. He heads the firm’s group that focuses on technology, innovation and Fintech. See list of the Nigerian Fintech Award jury.

As such, realising the depth of influence behind the award, one of the fintech company, Xpress Payment Solutions, which won two awards at the Nigerian Fintech Awards – an integral part of the activities of the Lagos Fintech Week 2019, had leveraged the awards to deepen its marketing strategy.

Xpress Payment Solutions won the Start-up of the Year award, while the Group Head, Switching and Terminal Services, Oluwatoyin Albert, won the Female Fintech Leader of the year at the event.

The firm said in a statement signed by the Managing Director and CEO, Oluwadare Owolabi, and published in the Punch Newspaper, that the company got an “award for its innovative services”. The statement added that its “Group Head, Switching and Terminal Services, Oluwatoyin Albert, won the Female Fintech leader of the year”.

According to Owolabi the awards “further gave credence to Xpress Payments’ already growing reputation as a credible payment solution provider in the fintech space”.

Albert, while receiving the award, appreciated the recognition, noting that Xpress Payments’ dedication “to hard work and emphasis on quality and customer needs were being acknowledged”. She said the awards confirmed the strong management and un-matched commitment to service excellence.

 

open
Mr. Carlos Figueredo, CEO, Open Vector with Mr. Shonubi Folashodun, Deputy Governor of Operations, Central Bank Of Nigeria (CBN) at 2019 Lagos Fintech Week

Earlier, to celebrate the achievement, Xpress Payment had published two full page advertisements in two leading newspapers, Punch and Businessday. In the advertisement, the logo of the Nigerian Fintech Awards was printed on the right hand opposite Xpress Payment brand icon.

YOU MAY ALSO READ: 10 Major Highlights from 2019 Lagos Fintech Week

The copy underneath in a bold lettering read, “As a newcomer to the fintech space, we at Xpress Payment Solutions Limited are humbled by the recognition of our efforts and results. We thank all our clients and partners for their continued support on our journey towards even greater success.” Accompanied image showed the photographs of the two awards.

Another leading Lendtech, Renmoney, which won the award ‘for innovation in Lending” had celebrated the award in a newspaper article captioned Renmoney Wins Fintech Award. The article said inter alia:

“The award is an affirmation of Renmoney’s effort to continuously seek innovative ways of serving its customers. The award is a testament to the creative and innovative work that everyone on the Renmoney team is doing to ensure that our customers are well served.”

Event Director, LFW, Sola Fanawopo, said “the marketing influence of a credible industry awards event goes on even after the euphoria has ended, as marketing-oriented companies leverage such awards to shore-up their brand values. LFW 2020 would be bigger”.

Besides the lecture series and plenary session, the LFW culminated with the Nigerian Fintech Awards, which celebrated the achievements of dynamic people and businesses in the sector and the best innovations created by the best innovators and entrepreneurs that live and work in Nigeria. Several Fintech firms were honoured at the event.

The 2019  LFW was supported by the industry regulators: CBN, Nigeria Inter-Bank Settlement System [NIBSS] and National Information Technology Development Agency [NITDA]. Global payment firm: BPC. Banks: GTB, Parthians Partner/Sterling Bank.

Fintech firms: PFS, Cashenvoy, Paycentre, Paypad, E-Settlement, Riby, Wallet.ng, Swifta, Renmoney, Xpress Payment, Zedvance, Innovectives, Tezza, 3Line Card Management, TeamApt, SystemSpecs, Global Accelerex and Ethnos. Fintech law firm: Aluko & Oyebode. Credit rating firm: CreditRegistry and the media.

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