Leadway Assurance Launches MyLife+ App



Leadway Assurance has introduced MyLife+,  a mobile insurance application that enables customers to transact all insurance businesses on their Internet-enabled devices at their convenience. This initiative is part of the company’s drive to use technology to improve insurance penetration in the country.

Leadway MyLife+, is available on both google play store and IOS Apple Store. It is thus compatible with a wide range of smartphones and tablets.

A statement by the company’s Chief Information Officer, Odalo Aimufia, said the Leadway MyLife+app is designed to bring real value to the life experiences of its users by providing a more convenient way to purchase and manage their Leadway Assurance policies.

The statement said MyLife+app has many features that offer the customer greater ease, convenience, and opportunities for interaction with the Leadway brand at many levels.

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MyLife+app has features that enable customers to track and manage their policies; lay complaints; report claims directly; buy Leadway policies directly; renew policies; request for agents; contact the Leadway customer services unit via WhatsApp chat, calls or e-mail; view and find branch locations via Google Map”.

He further noted that as a company passionate about using technology to drive insurance service delivery, Leadway’s evolving business and product focus placed greater emphasis on delivering satisfaction, happiness, and fulfillment to the customer.

“The impact of mobile technology on the daily routine of millions of Nigerians is huge. It significantly influences how they receive information and the population of mobile phone users in the country keeps growing. As a customer-centric business, we are increasingly working on how to leverage this trend by creating platforms where consumers manage their product plans on the go.

“To this end, we are committed to a policy of continuous investment in research and development in the areas of technology, trends, and culture as the bedrock of our marketing strategy, product design, and customer engagement. This commitment dictates our response to policyholders and the desire to continue to improve the way we transact insurance business.

“The Leadway mobile app is one of the ways we hope to deliver greater value to our customers. It is in line with the efforts of the National Insurance Commission to deepen insurance penetration in Nigeria so that the majority of the people can embrace insurance as a way of life.

“The app is secure, all payment information strictly confidential and global security standards have been employed to protect users”, the statement said.