First National Bank has been named the best Digital Bank in SA, according to Columinate South Africa’s 2018 SITEisfaction report. The report has revealed that customers banking on FNB’s Digital channels currently have the most gratifying user experience.
FNB dominated overall customer satisfaction metrics on both the Best Mobile Banking and Best Internet Banking categories.
Giuseppe Virgillito, Head of Banking App at FNB says “We are honoured to once again be recognised as the best Digital Bank in South Africa. Digital Banking remains a core strategic pillar for the bank, both from an enablement and convenience perspective. Our customers not only appreciate a consistent user experience, but also getting access to a secure digital platform that allows them to effortlessly cater for their holistic banking needs.”
“We continue to reach important milestones in our digital migration journey as more customers become accustomed to our award-winning Banking App, Online and Cellphone Banking channels. However, what is even more gratifying is to get direct feedback on our customers’ satisfaction with the hard work we put in to provide them with a seamless banking experience,” adds Virgillito.
The SITEisfaction report insights on customers’ satisfaction levels with FNB’s Digital Banking channels are synonymous with how the brand is perceived in the market:
FNB was recently named as South Africa’s Most Valuable Banking Brand in the 2018 Brand Finance Africa annual survey. According to Brand Finance, FNB’s 22% rise to reach R19.4 billion in brand value was the biggest jump over the last year, which saw it surge past competitors in the banking category.
The bank was further recognised as Africa’s leading bank in The Banker’s, Top 500 Banking Brands Report 2018. Ranked 141st in the global banking table, with a brand valuation of $1.4bn, FNB grew its brand value by 23% in the past year.
“These accolades are testament to our ongoing commitment to deliver a consistent brand experience to our customers in a highly competitive market environment. We will continue to innovate and pioneer the use of technology and data to provide customer centric solutions that address the ever-changing needs of consumers,” concludes Virgillito.