Safaricom has launched a promotion dubbed “Maisha Ni M-PESA Tu” that is aimed at rewarding Safaricom subscribers who use the company’s mobile money service for any transaction. The promotion has also been extended to include M-Pesa agents, in a move that seeks to encourage customers to continue using the service.
The loyalty points will be rewarded for all transactions on M-Pesa, that is, sending money and receiving money, bank to M-PESA transactions and Lipa Na M-PESA. M-Pesa customers will earn 10 points for every Kes.100 transacted and M-Pesa agents will earn one point for every Kes.100 deposited.
The promotion, which runs for ten weeks from June 18, 2018, will see seven of the 28.6 million M-Pesa customers stand a chance to win one apartment each. The agents will also stand a chance to win one of eight grand prizes of Kes.1 million in cash. Additionally, both customers and agents will stand to win more than Kes.300 million through weekly prizes. All M-PESA customers who participate in the promotion will have the chance to redeem their points for data, voice minutes or SMS.