Channel Integration: Obopay, STAR Network to Enable Mobile Account-to-Account Transfers

Obopay, the pioneer in mobile money solutions, today announced an
agreement with the STAR Network through which Obopay will incorporate
the STAR Expedited Transfer Service – which enables real-time transfers
between STAR accounts – into its own Mobile Money for Banks offering.
STAR is a First Data company and a leading debit network.

The agreement enables Obopay to offer the industry's only mobile money
transfer solution with real-time capabilities that places the demand
deposit account at the center of the transaction. The STAR Network
offers transaction speeds that are not possible with Automated Clearing
House (ACH) transfers, which often take several days to process. With
this service, financial institutions can offer a fast, secure and
convenient way for their customers and members to send and receive
money using their mobile phones.

STAR issuers that receive STAR POS transactions already support STAR
Expedited Transfer transactions, which make it easy for participating
financial institutions to add mobile money services without the need
for core banking system integration.

STAR member financial institutions are eligible to offer their
customers the ability to initiate both outbound and inbound Expedited
Transfer transactions, so STAR cardholders can send funds to their own
or other people's STAR accounts as well as pull money from their STAR
cards into another account.

Mobile Money for Banks by Obopay allows banks to deploy their own
bank-branded mobile money services. Designed to make bank accounts the
anchor for mobile money transactions, the service combines complete
brand control and a full range of mobile transactions and applications
with simple low-cost integration and deployment.

Mobile Money for Banks includes the ability to send and transfer money
and makes payment card acceptance available to everyone. The offering
gives financial institutions the opportunity to quickly bring to market
branded smart phone, Blackberry and iPhone applications, as well as
Mobile Internet, SMS and IVR services, and a full range of website
capabilities.

It can be implemented in 30 days or less. Deployment costs are low
because Obopay leverages banks' existing payment and online mobile
banking systems – which now include the STAR Network – and processes
without the need for an overhaul of the core banking system.

"Combining the STAR Expedited Transfer Service with Obopay's Mobile
Money for Banks enables exactly the sort of convenience and security we
had in mind when we developed our offering," says Julie Saville, vice
president, STAR Network.

"The joining of these technologies will allow consumers to securely
send and receive funds with the immediacy they expect from their mobile
phones, and it will enable financial institutions to quickly and easily
bring the service to market."

"Demand is increasing for person-to-person mobile money services, but
the speed and agility consumers experience in the mobile world are not
consistent with ACH," says Michael Diamond, senior vice president of
business development for Obopay.

"By working with STAR to integrate their Expedited Transfer
capabilities into our offering, we can provide banks with a quick and
easy way to offer these services to their customers. This service also
sets us apart from other mobile payment providers as the only solution
in the industry to offer real-time transfer capability that makes the
bank's account the anchor for mobile transactions."